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~isPartOf:"JMM : the international journal on media management"
~subject:"Auslandsinvestition"
~subject:"Internationaler Markteintritt"
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JMM : the international journal on media management
International business review : the official journal of the European International Business Academy
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Entering emerging media markets : analyzing the case of the Chinese magazine market
Strube, Mania
- In:
JMM : the international journal on media management
12
(
2010
)
3/4
,
pp. 183-204
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