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JMM : the international journal on media management
SpringerLink / Bücher
35
Springer eBook Collection
14
Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
11
Digitalisierung und Innovation : Planung, Entstehung, Entwicklungsperspektiven
9
Understanding the interactive digital media marketplace : frameworks, platforms, communities and issues
9
Springer-Lehrbuch
8
essentials
8
How to succeed in the digital age : strategies from 17 top managers
7
Journal of advertising research
7
Digitale Dämmerung : die Entmaterialisierung der Medienwirtschaft
6
Journal of media business studies
6
NBER working paper series
6
Policy and marketing strategies for digital media
6
Research
6
Strategic corporate communication in the digital age
6
Educational research and innovation
5
Electronic word of mouth as a promotional technique : new insights from social media
5
Europäische Hochschulschriften / 5
5
Handbuch Kompetenzentwicklung im Netz : Bausteine einer neuen Lernwelt
5
Innovative perspectives on corporate communication in the global world
5
Interaktiva : Schriftenreihe des Zentrums für Medien und Interaktivität (ZMI)
5
International journal of advertising : the quarterly review of marketing communications
5
Journal of business research : JBR
5
Marktplätze im Umbruch : digitale Strategien für Services im Mobilen Internet
5
Premier reference source
5
Advances in human and social aspects of technology (AHSAT) book series
4
Digital marketing strategies and models for competitive business
4
Digital peripheries : the online circulation of audiovisual content from the small market perspective
4
Erlanger Beiträge zur Medienwirtschaft
4
Flexibilität und Stabilität in der Verlags- und Medienbranche : Konzepte beidhändiger Unternehmensstrategien
4
Information systems and management in media and entertainment industries
4
Journal of open innovation : technology, market, and complexity
4
Reihe Medienökonomie
4
... für Dummies
3
Advances in business strategy and competitive advantage (ABSCA) book series
3
Digital enterprise transformation : a business-driven approach to leveraging Innovative IT
3
Digital transformation in journalism and news media : media management, media convergence and globalization
3
Disruptions: studies in digital journalism
3
Economic analysis of the digital economy
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1
Funding and management in the media convergence era : introduction
Freeman, Matthew
- In:
JMM : the international journal on media management
19
(
2017
)
2
,
pp. 103-107
Persistent link: https://www.econbiz.de/10011706502
Saved in:
2
Funding contemporary children's television : how digital convergence encourages retro reboots
Potter, Anna
- In:
JMM : the international journal on media management
19
(
2017
)
2
,
pp. 108-122
Persistent link: https://www.econbiz.de/10011706509
Saved in:
3
Reaching a moving target : how local TV stations are using digital tools to connect with Generation C
Ferguson, Douglas A.
;
Greer, Clark F.
- In:
JMM : the international journal on media management
18
(
2016
)
3/4
,
pp. 141-161
Persistent link: https://www.econbiz.de/10011649319
Saved in:
4
Rationalizing creativity : rationalizing public service ; is scheduling management fit for the digital era?
Murray, Ann-Marie
- In:
JMM : the international journal on media management
15
(
2013
)
2
,
pp. 119-136
Persistent link: https://www.econbiz.de/10009777091
Saved in:
5
Creative destruction : an exploratory study of how digitally native news nonprofits are innovating online journalism practices
Nee, Rebecca Coates
- In:
JMM : the international journal on media management
15
(
2013
)
1
,
pp. 3-22
Persistent link: https://www.econbiz.de/10009738739
Saved in:
6
The direction of the media profession
Siculiano, Vickie
- In:
JMM : the international journal on media management
13
(
2011
)
3
,
pp. 205-209
Persistent link: https://www.econbiz.de/10009373541
Saved in:
7
The future of the media professions : current issues in media management practice
Bartosova, Daniela
- In:
JMM : the international journal on media management
13
(
2011
)
3
,
pp. 195-203
Persistent link: https://www.econbiz.de/10009373542
Saved in:
8
Global paradigm shift : strategic management of new and digital media in new and digital economics
Vukanovic, Zvezdan
- In:
JMM : the international journal on media management
11
(
2009
)
2
,
pp. 81-90
Persistent link: https://www.econbiz.de/10003854585
Saved in:
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