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~isPartOf:"Jahrbuch Marketing ... : Trendthemen und Tendenzen"
~subject:"Brand management"
~subject:"Marketing management"
~subject:"Werbepsychologie"
~type:"article"
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Jahrbuch Marketing ... : Trendthemen und Tendenzen
Psychology & marketing
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Journal of advertising : official publication of the American Academy of Advertising
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International journal of advertising : the quarterly review of marketing communications
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Selling modernity : advertising in twentieth-century Germany
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Jahrbuch der Absatz- und Verbrauchsforschung
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Journal of current issues and research in advertising : JCIRA
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Konsumentenforschung : gewidmet Werner Kroeber-Riel zum 60. Geburtstag
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Marketing letters : a journal of research in marketing
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Advertising in new formats and media : current research and implications for marketers
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Handbook of research on effective advertising strategies in the social media age
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Health marketing quarterly
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Journal of consumer affairs : official publication of the American Council on Consumer Interests
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Journal of the Academy of Marketing Science
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Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie
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The Sage handbook of advertising
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The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
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Breaking new ground in theory and practice
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European journal of marketing : EJM
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Handbook of research on international advertising
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Harvard-Business-Manager : das Wissen der Besten
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International journal of hospitality management
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International journal of internet marketing and advertising : IJIMA
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International journal of sports marketing & sponsorship
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Embodiment : neue Erkenntnisse auch fürs Marketing?
Bak, Peter Michael
- In:
Jahrbuch Marketing ... : Trendthemen und Tendenzen
(
2012/13
),
pp. 9-22
Persistent link: https://www.econbiz.de/10010126245
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