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~isPartOf:"Jahrbuch Seniorenmarketing"
~isPartOf:"Journal of travel and tourism marketing"
~isPartOf:"Pervasive advertising"
~subject:"Gerontology"
~subject:"Informationstechnik"
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Gerontology
Informationstechnik
Target group
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Ältere Menschen
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Holiday behaviour
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Urlaubsverhalten
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Bauer, Martin
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De Carolis, Berardina
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Hebgen, Benjamin
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Häusel, Hans-Georg
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Jahrbuch Seniorenmarketing
Journal of travel and tourism marketing
Pervasive advertising
Asian economic papers
1
Handbuch Market-Access : Marktzulassung ohne Nebenwirkungen
1
Information systems research : ISR
1
International journal of technology marketing : IJTMkt
1
Reihe: Marketing, IT und Social Media
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Technovation : the international journal of technological innovation, entrepreneurship and technology management
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The silver market phenomenon : business opportunities in an era of demographic change
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ECONIS (ZBW)
4
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1
Targeting rural tourists in the internet : comparing travel motivation and activity-based segments
Pesonen, Juho
- In:
Journal of travel and tourism marketing
32
(
2015
)
3/4
,
pp. 211-226
Persistent link: https://www.econbiz.de/10011312582
Saved in:
2
Adapting news and advertisements to groups
De Carolis, Berardina
- In:
Pervasive advertising
,
(pp. 227-246)
.
2011
Persistent link: https://www.econbiz.de/10009348744
Saved in:
3
Managing advertising context
Strohbach, Martin
;
Bauer, Martin
;
Martin, Miquel
; …
- In:
Pervasive advertising
,
(pp. 185-205)
.
2011
Persistent link: https://www.econbiz.de/10009348753
Saved in:
4
Brainsights : was das Senioren-Marketing von der Hirnforschung lernen kann
Häusel, Hans-Georg
- In:
Jahrbuch Seniorenmarketing
3
(
2008/09
),
pp. 139-154
Persistent link: https://www.econbiz.de/10003714831
Saved in:
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