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~isPartOf:"Jahrbuch Seniorenmarketing"
~isPartOf:"Pervasive advertising"
~subject:"Gerontology"
~subject:"Holiday behaviour"
~subject:"Informationstechnik"
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Jahrbuch Seniorenmarketing
Pervasive advertising
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11
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6
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4
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Technovation : the international journal of technological innovation, entrepreneurship and technology management
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The long tail of tourism : holiday niches and their impact on mainstream tourism
1
The silver market phenomenon : business opportunities in an era of demographic change
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ECONIS (ZBW)
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Adapting news and advertisements to groups
De Carolis, Berardina
- In:
Pervasive advertising
,
(pp. 227-246)
.
2011
Persistent link: https://www.econbiz.de/10009348744
Saved in:
2
Managing advertising context
Strohbach, Martin
;
Bauer, Martin
;
Martin, Miquel
; …
- In:
Pervasive advertising
,
(pp. 185-205)
.
2011
Persistent link: https://www.econbiz.de/10009348753
Saved in:
3
Brainsights : was das Senioren-Marketing von der Hirnforschung lernen kann
Häusel, Hans-Georg
- In:
Jahrbuch Seniorenmarketing
3
(
2008/09
),
pp. 139-154
Persistent link: https://www.econbiz.de/10003714831
Saved in:
4
"Auf neuen Gleisen zu älteren Kunden" : zielgruppenspezifische Marketingmaßnahmen der Deutschen Bahn AG
Engel, Ellen
- In:
Jahrbuch Seniorenmarketing
3
(
2008/09
),
pp. 281-301
Persistent link: https://www.econbiz.de/10003714884
Saved in:
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