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~isPartOf:"Jahrbuch Seniorenmarketing"
~subject:"Produktgestaltung"
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Jahrbuch Seniorenmarketing
The silver market phenomenon : business opportunities in an era of demographic change
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The silver market phenomenon : marketing and innovation in the aging society
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Verbrauchervielfalt : Chancen des demographischen Wandels für Konsum und Finanzen
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International journal of product lifecycle management : IJPLM
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Technological forecasting & social change : an international journal
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The aging consumer : perspectives from psychology and economics
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ECONIS (ZBW)
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Demografischer Wandel als Treibergröße für den Unternehmenserfolg : strategische Ansätze und Optionen
Meyer-Hentschel, Gundolf
- In:
Jahrbuch Seniorenmarketing
3
(
2008/09
),
pp. 19-49
Persistent link: https://www.econbiz.de/10003714816
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"Katharina das Große" : wie ein Handy für Senioren entsteht
Khoschlessan, Darius
- In:
Jahrbuch Seniorenmarketing
3
(
2008/09
),
pp. 207-226
Persistent link: https://www.econbiz.de/10003714864
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