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~isPartOf:"Jahrbuch der Absatz- und Verbrauchsforschung"
~isPartOf:"Journal of business economics : JBE"
~isPartOf:"The journal of brand management : an international journal"
~person:"Huber, Frank"
~subject:"Corporate social responsibility"
~subject:"Markenimage"
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Corporate social responsibility
Markenimage
Beziehungsmarketing
7
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7
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5
Theory
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4
Germany
4
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Huber, Frank
Powell, Shaun M.
6
Johnson, Lester W.
5
Keller, Kevin Lane
5
Merrilees, Bill
4
Mizera, Sue
4
Phau, Ian
4
Valette-Florence, Pierre
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Jahrbuch der Absatz- und Verbrauchsforschung
Journal of business economics : JBE
The journal of brand management : an international journal
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
8
Reihe: Marketing : MAR
4
Gabler Edition Wissenschaft
2
SpringerLink / Bücher
2
Wissenschaftliche Arbeitspapiere / P / Center of Market-Oriented Product and Production Management
2
Gabler Edition Wissenschaft / Spektrum wirtschaftswissenschaftliche Forschung
1
Journal of business research : JBR
1
Psychology & marketing
1
Reihe: Marketing
1
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
Springer eBook Collection / Business and Economics
1
The journal of product & brand management
1
Wissenschaftliche Arbeitspapiere / F
1
Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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ECONIS (ZBW)
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Corporate social performance as antecedent of consumer's brand perception
Huber, Frank
;
Meyer, Frederik
;
Vogel, Johannes
; …
- In:
The journal of brand management : an international journal
19
(
2011/12
)
3
,
pp. 228-240
Persistent link: https://www.econbiz.de/10009409556
Saved in:
2
Ein Ansatz zur Steuerung der Markenstärke : Grundidee, Methodik und Implikationen
Huber, Frank
;
Herrmann, Andreas
;
Peter, Sibylle
- In:
Journal of business economics : JBE
73
(
2003
)
4
,
pp. 345-370
Persistent link: https://www.econbiz.de/10001752313
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