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~isPartOf:"Jahrbuch der Absatz- und Verbrauchsforschung"
~isPartOf:"Journal of business economics : JBE"
~isPartOf:"The journal of brand management : an international journal"
~person:"Huber, Frank"
~subject:"Corporate social responsibility"
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Jahrbuch der Absatz- und Verbrauchsforschung
Journal of business economics : JBE
The journal of brand management : an international journal
Reihe: Marketing : MAR
2
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
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Corporate social performance as antecedent of consumer's brand perception
Huber, Frank
;
Meyer, Frederik
;
Vogel, Johannes
; …
- In:
The journal of brand management : an international journal
19
(
2011/12
)
3
,
pp. 228-240
Persistent link: https://www.econbiz.de/10009409556
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