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~isPartOf:"Jahrbuch der Absatz- und Verbrauchsforschung"
~isPartOf:"Journal of business economics : JBE"
~isPartOf:"The journal of brand management : an international journal"
~person:"Huber, Frank"
~subject:"Marketing"
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Jahrbuch der Absatz- und Verbrauchsforschung
Journal of business economics : JBE
The journal of brand management : an international journal
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
10
Wissenschaftliche Arbeitspapiere / F
5
Reihe: Marketing : MAR
4
Management Know-how
1
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1
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ECONIS (ZBW)
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Referenzpunktbezogenheit, Verlustaversion und abnehmende Sensitivität bei Kundenzufriedenheitsurteilen
Herrmann, Andreas
- In:
Journal of business economics : JBE
68
(
1998
)
11
,
pp. 1225-1244
Persistent link: https://www.econbiz.de/10001250295
Saved in:
2
Wertorientierte Gestaltung von "Lines" als produktpolitische Option im Automobilmarketing
Bauer, Hans H.
;
Huber, Frank
;
Keller, Thomas
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
44
(
1998
)
1
,
pp. 4-24
Persistent link: https://www.econbiz.de/10001242753
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