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~isPartOf:"Jahrbuch der Absatz- und Verbrauchsforschung"
~isPartOf:"Journal of business economics : JBE"
~isPartOf:"The journal of brand management : an international journal"
~person:"Huber, Frank"
~subject:"Marketingmanagement"
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Marketingmanagement
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Huber, Frank
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Jahrbuch der Absatz- und Verbrauchsforschung
Journal of business economics : JBE
The journal of brand management : an international journal
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
9
Lehrbuch
2
Reihe: Marketing : MAR
2
Arbeitspapier / Institut für Marketing, Universität Mannheim
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
Marketing : ZFP ; journal of research and management
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ECONIS (ZBW)
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1
Determinanten des Erfolgs von quality function deployment-Projekten
Herrmann, Andreas
;
Huber, Frank
- In:
Journal of business economics : JBE
70
(
2000
)
1
,
pp. 27-53
Persistent link: https://www.econbiz.de/10001440440
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2
Ein Ansatz zur Steuerung der Markenstärke : Grundidee, Methodik und Implikationen
Huber, Frank
;
Herrmann, Andreas
;
Peter, Sibylle
- In:
Journal of business economics : JBE
73
(
2003
)
4
,
pp. 345-370
Persistent link: https://www.econbiz.de/10001752313
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