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~isPartOf:"Jahrbuch der Absatz- und Verbrauchsforschung"
~isPartOf:"Journal of research in marketing and entrepreneurship : JRME"
~subject:"Advertising"
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Jahrbuch der Absatz- und Verbrauchsforschung
Journal of research in marketing and entrepreneurship : JRME
Journal of historical research in marketing
7
Journal of Islamic marketing : JIMA
5
Journal of marketing management : MM
5
Development of scientific marketing in the twentieth century : research for sales in the pharmaceutical industry
4
European journal of marketing : EJM
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Journal of business research : JBR
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Journal of promotion management : innovations in planning and applied research
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Integrierte Kommunikation in Theorie und Praxis : betriebswirtschaftliche und kommunikationswissenschaftliche Perspektiven ; mit Meinungen und Beispielen aus der Praxis
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International journal of islamic marketing and branding
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Journal of marketing
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Interaktive Werbung : Marketingkommunikation auf dem Weg ins digitale Zeitalter
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International journal of Islamic marketing and branding
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International journal of internet marketing and advertising : IJIMA
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Journal of current issues and research in advertising : JCIRA
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Journal of customer behaviour
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Kommunikationspolitik im 21. Jahrhundert
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Marketing theory
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The Canadian journal of economics
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Wege des Marketing : Festschrift zum 60. Geburtstag von Erwin Dichtl
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Advertising in a multimedia age
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Anarchism, organization and management : critical perspectives for students
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Annales Universitatis Mariae Curie-Skłodowska / H
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Asia Pacific journal of marketing and logistics
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Berichte über Landwirtschaft : Zeitschrift für Agrarpolitik und Landwirtschaft
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Big data marketing strategies for superior customer experience
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Business analyst : a refereed journal of Shri Ram College of Commerce
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Business horizons
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Corporate communications : an international journal
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Cross-border e-commerce marketing and management
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Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
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Economist
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EuroMed journal of business
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European research studies
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Handbook of field experiments
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International journal of business competition and growth : IJBCG
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Zielgruppen 50plus : wie die Alten jünger werden ; Medien- und Konsumverhalten einer beweglichen Generation
Schenk, Michael
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
46
(
2000
)
4
,
pp. 386-403
Persistent link: https://www.econbiz.de/10001572741
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2
Bestimmung des Einflusses der Werbequalität auf den Marktanteil
Merz, Jürgen
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
39
(
1993
)
2
,
pp. 176-191
Persistent link: https://www.econbiz.de/10001144234
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