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~isPartOf:"Jahrbuch der Absatz- und Verbrauchsforschung"
~isPartOf:"Psychology & marketing"
~isPartOf:"Social Media und Brand Community Marketing : Grundlagen, Strategien und Erfolgskonzepte aus der Praxis"
~person:"Bauer, Hans H."
~person:"Woodside, Arch G."
~subject:"Corporate social responsibility"
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Jahrbuch der Absatz- und Verbrauchsforschung
Psychology & marketing
Social Media und Brand Community Marketing : Grundlagen, Strategien und Erfolgskonzepte aus der Praxis
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Consumer hate and boycott communications of socially irresponsible fashion brands : applying complexity theory in psychology and marketing research
Woodside, Arch G.
;
Akrout, Houcine
;
Mrad, Mona
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 1986-2015
Persistent link: https://www.econbiz.de/10014338454
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