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~isPartOf:"Jahrbuch der Absatz- und Verbrauchsforschung"
~isPartOf:"Psychology & marketing"
~language:"eng"
~person:"Gierl, Heribert"
~person:"Ivanov, Dmitry"
~subject:"Auslandsinvestition"
~subject:"Brand"
~subject:"Epidemic"
~subject:"Indien"
~subject:"Kapitaleinkommen"
~subject:"Konsumentenverhalten"
~subject:"Supply chain"
~subject:"Theorie"
~subject:"Wirkungsanalyse"
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Auslandsinvestition
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Advertising
1
Advertising effects
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Brand extension
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Gierl, Heribert
Ivanov, Dmitry
Woodside, Arch G.
10
Yi, Youjae
9
Chan, Eugene Y.
5
Herrmann, Andreas
5
Hollebeek, Linda D.
5
Lim, Weng Marc
5
Sauer, Nicola E.
5
Spence, Charles
5
Bagozzi, Richard P.
4
Bigné Alcañiz, J. Enrique
4
Das, Gopal
4
Grewal, Dhruv
4
Kim, Jungkeun
4
Park, Jooyoung
4
Pitt, Leyland F.
4
Rauschnabel, Philipp A.
4
Roper, Stuart
4
Sprott, David E.
4
Sung, Yongjun
4
Tal, Aner
4
Thomas, Veronica L.
4
Addis, Michela
3
Albrecht, Carmen-Maria
3
Amar, Moty
3
Arnold, Mark J.
3
Bauer, Brittney C.
3
Bodur, H. Onur
3
Chang, Chingching
3
Darley, William K.
3
De Angelis, Matteo
3
Dwivedi, Yogesh Kumar
3
Eisend, Martin
3
Felix, Reto
3
Filieri, Raffaele
3
Flavián Blanco, Carlos
3
Gould, Stephen J.
3
Grohmann, Bianca
3
Gustafsson, Anders
3
Gvili, Yaniv
3
Hinsch, Christian
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Jahrbuch der Absatz- und Verbrauchsforschung
Psychology & marketing
International journal of production research
43
Marketing : ZFP ; journal of research and management
14
International journal of integrated supply management : IJISM
10
Transportation research / E : an international journal
10
International journal of production economics
9
Omega : the international journal of management science
7
Springer eBook Collection
5
European journal of operational research : EJOR
3
IEEE transactions on engineering management : EM
3
Journal of business research : JBR
3
Marketing : journal of research and management
3
Springer Texts in Business and Economics
3
Springer texts in business and economics
3
SpringerLink / Bücher
3
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
3
Annals of Operations Research
2
Classroom Companion: Business
2
Dynamics and sustainability in international logistics and supply chain management : proceedings of the 6th German-Russian Logistics and SCM Workshop DR-LOG 2011 in Bremen ; [11. - 14. Mai 2011]
2
International Series in Operations Research & Management Science
2
International series in operations research & management science
2
International transactions in operational research : a journal of the International Federation of Operational Research Societies
2
Logistics and supply chain management : modern trends in Germany and Russia ; [IV.] DR-LOG
2
Operations management research : OMR ; advancing practice through theory
2
Review of managerial science
2
Springer eBook Collection / Business and Management
2
Transfer : Zeitschrift für Kommunikation und Markenmanagement
2
Advanced manufacturing and sustainable logistics : 8th International Heinz Nixdorf Symposium, IHNS 2010, Paderborn, Germany, April 21 - 22, 2010 ; proceedings
1
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Annals of operations research
1
Application of operations research (OR) in disaster relief operations (DRO), part I and part II
1
Asia Pacific journal of marketing and logistics
1
Central European journal of operations research : CEJOR ; official journal of the Austrian, Croatian, Czech, Hungarian, Slovakian and Slovenian OR Societies
1
Changing tides : the new role of resilience and sustainability in logistics and supply chain management : innovative approaches for the shift to a new era
1
Classroom companion / Business
1
Complexity management in supply chains : concepts, tools and methods
1
Cutting edge international research
1
Der Markt : international journal of marketing
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Dynamics in Logistics : First International Conference, LDIC 2007 Bremen, Germany, August 2007, Proceedings
1
Handel in Theorie und Praxis : Festschrift zum 60. Geburtstag von Prof. Dr. Dirk Möhlenbruch
1
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ECONIS (ZBW)
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Can advertising elements improve consumer evaluations of brand extensions with a moderate or low fit?
Bambauer-Sachse, Silke
;
Hüttl-Maack, Verena
;
Gierl, …
- In:
Psychology & marketing
28
(
2011
)
2
,
pp. 205-218
Persistent link: https://www.econbiz.de/10008858089
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