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~isPartOf:"Jahrbuch der Absatz- und Verbrauchsforschung"
~isPartOf:"Reihe: Marketing : MAR"
~isPartOf:"The review of financial studies"
~subject:"Consumer behaviour"
~subject:"Produkteinführung"
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Jahrbuch der Absatz- und Verbrauchsforschung
Reihe: Marketing : MAR
The review of financial studies
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Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
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ECONIS (ZBW)
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Emotionale oder rationale Werbung? : über einen verhängnisvollen Irrtum in Kommunikation und Werbeforschung
Haimerl, Elmar
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
53
(
2007
)
1
,
pp. 4-30
Persistent link: https://www.econbiz.de/10003457823
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Verminderung des Produkteinführungsrisikos durch Virtual-Reality-unterstützte Konzepttests : eine experimentelle Studie zur Durchführung von VR-Car Clinics
Erdmann, Andreas
-
1999
Persistent link: https://www.econbiz.de/10001380599
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