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~isPartOf:"Jahrbuch der Absatz- und Verbrauchsforschung"
~person:"Brown, Tim"
~person:"Candi, Marina"
~person:"Herrmann, Andreas"
~subject:"Innovation management"
~subject:"Kreativität"
~subject:"Product design"
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Jahrbuch der Absatz- und Verbrauchsforschung
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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Harvard-Business-Manager : das Wissen der Besten
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Interdisciplinary approaches to product design, innovation, & branding in international marketing
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Die Gestaltung von Produkt- und Servicebündeln bei PKW
Herrmann, Andreas
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
42
(
1996
)
2
,
pp. 164-183
Persistent link: https://www.econbiz.de/10001200498
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