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~isPartOf:"Journal for global business advancement : JGBA"
~isPartOf:"Journal of promotion management : JPM"
~language:"eng"
~person:"Chan, Kam C."
~person:"Vrontis, Demetris"
~subject:"Sportmarketing"
~type_genre:"Article in journal"
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Sportmarketing
Consumer behaviour
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Football
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Chan, Kam C.
Vrontis, Demetris
Thrassou, Alkis
3
Amanpreet Singh
2
Itani, Maher N.
2
Kartakoullis, Nicos L.
2
Kriemadis, Thanos
2
Rai, Jaskirat Singh
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Aiyeku, Joseph F.
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Journal for global business advancement : JGBA
Journal of promotion management : JPM
Global business & economics review
1
Journal for international business and entrepreneurship development
1
Journal of business research : JBR
1
Journal of customer behaviour
1
Journal of transnational management : the official journal of the International Management Development Association
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ECONIS (ZBW)
3
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Brand lovemarks scale of sport fans
Shuv-Ami, Avichai
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 215-232
Persistent link: https://www.econbiz.de/10011875380
Saved in:
2
Strategic marketing planning for football clubs : a value-based analysis
Vrontis, Demetris
;
Thrassou, Alkis
;
Kartakoullis, Nicos L.
- In:
Journal for global business advancement : JGBA
7
(
2014
)
4
,
pp. 355-374
Persistent link: https://www.econbiz.de/10011280995
Saved in:
3
Contemporary marketing communications framework for football clubs
Thrassou, Alkis
;
Vrontis, Demetris
;
Kartakoullis, Nicos L.
- In:
Journal of promotion management : JPM
18
(
2012
)
3
,
pp. 278-305
Persistent link: https://www.econbiz.de/10009621079
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