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~isPartOf:"Journal for global business advancement : JGBA"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"The journal of brand management : an international journal"
~language:"eng"
~person:"Kaufmann, Hans Rüdiger"
~person:"Mathew, Shawn"
~person:"Mingione, Michela"
~subject:"Beziehungsmarketing"
~subject:"Firm performance"
~subject:"brand awareness"
~subject:"brand equity"
~subject:"brand image"
~subject:"brand loyalty"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Reprint"
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Beziehungsmarketing
Firm performance
brand awareness
brand equity
brand image
brand loyalty
Brand image
3
Brand management
3
Markenführung
3
Markenimage
3
Brand
2
Brand loyalty
2
Consumer behaviour
2
Konsumentenverhalten
2
Markenartikel
2
Relationship marketing
2
Brand attitude
1
Brand equity
1
CBBE
1
EU countries
1
EU-Staaten
1
Human dimension
1
Luxury goods
1
Luxury/convenience brand
1
Luxusgüter
1
Markentreue
1
Perceived quality
1
Sales promotion
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South Africa
1
Sponsoring
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Sponsorship
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Sport sponsorship
1
Sportmarketing
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Sports marketing
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Südafrika
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Verkaufsförderung
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cfb and non-cfb promotions
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loyalty segmentation
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sales promotions
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Kaufmann, Hans Rüdiger
Mathew, Shawn
Mingione, Michela
Gray, David
2
Johnson, Lester W.
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1
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Kamhuis op Heghuis, Sjarlot
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Journal for global business advancement : JGBA
Journal of promotion management : innovations in planning and applied research
The journal of brand management : an international journal
Cogent business & management
1
International journal of automotive technology and management : IJATM
1
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ECONIS (ZBW)
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Does loyalty matter? : impact of brand loyalty and sales promotion on brand equity
Joseph, Joshy
;
Sivakumaran, Bharadhwaj
;
Mathew, Shawn
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 524-543
Persistent link: https://www.econbiz.de/10012179140
Saved in:
2
The influence of sport sponsorship on brand equity in South Africa
Maanda, Penelope Maserame
;
Abratt, Russell
;
Mingione, …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
6
,
pp. 812-835
Persistent link: https://www.econbiz.de/10012258108
Saved in:
3
The human dimension of a brand influences brand equity : an empirical examination in the context of a luxury and a convenience brand
Brunetti, Federico
;
Confente, Ilenia
;
Kaufmann, Hans …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 634-645
Persistent link: https://www.econbiz.de/10012120862
Saved in:
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