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~isPartOf:"Journal for global business advancement : JGBA"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"The journal of brand management : an international journal"
~language:"eng"
~person:"Mathew, Shawn"
~person:"Mingione, Michela"
~subject:"Beziehungsmarketing"
~subject:"Firm performance"
~subject:"Firmenimage"
~subject:"brand awareness"
~subject:"brand equity"
~subject:"brand image"
~subject:"brand loyalty"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Reprint"
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Search: subject_exact:"Brand equity"
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Beziehungsmarketing
Firm performance
Firmenimage
brand awareness
brand equity
brand image
brand loyalty
Brand image
2
Brand management
2
Markenführung
2
Markenimage
2
Brand
1
Brand attitude
1
Brand loyalty
1
Consumer behaviour
1
EU countries
1
EU-Staaten
1
Konsumentenverhalten
1
Markenartikel
1
Markentreue
1
Relationship marketing
1
Sales promotion
1
South Africa
1
Sponsoring
1
Sponsorship
1
Sport sponsorship
1
Sportmarketing
1
Sports marketing
1
Südafrika
1
Verkaufsförderung
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cfb and non-cfb promotions
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loyalty segmentation
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sales promotions
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Aufsatz in Zeitschrift
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Mathew, Shawn
Mingione, Michela
Gray, David
2
Johnson, Lester W.
2
Mirzaei, Abas
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Kamhuis op Heghuis, Sjarlot
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Journal for global business advancement : JGBA
Journal of promotion management : innovations in planning and applied research
The journal of brand management : an international journal
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ECONIS (ZBW)
2
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Does loyalty matter? : impact of brand loyalty and sales promotion on brand equity
Joseph, Joshy
;
Sivakumaran, Bharadhwaj
;
Mathew, Shawn
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 524-543
Persistent link: https://www.econbiz.de/10012179140
Saved in:
2
The influence of sport sponsorship on brand equity in South Africa
Maanda, Penelope Maserame
;
Abratt, Russell
;
Mingione, …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
6
,
pp. 812-835
Persistent link: https://www.econbiz.de/10012258108
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