//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal for global business advancement : JGBA"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"The journal of brand management : an international journal"
~language:"eng"
~person:"Mathew, Shawn"
~person:"Mingione, Michela"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Reprint"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand equity"
Narrow search
Delete all filters
| 8 applied filters
Year of publication
From:
To:
Subject
All
Brand image
2
Brand management
2
Markenführung
2
Markenimage
2
brand equity
2
Beziehungsmarketing
1
Brand
1
Brand attitude
1
Brand loyalty
1
Consumer behaviour
1
EU countries
1
EU-Staaten
1
Konsumentenverhalten
1
Markenartikel
1
Markentreue
1
Relationship marketing
1
Sales promotion
1
South Africa
1
Sponsoring
1
Sponsorship
1
Sport sponsorship
1
Sportmarketing
1
Sports marketing
1
Südafrika
1
Verkaufsförderung
1
brand awareness
1
brand image
1
brand loyalty
1
cfb and non-cfb promotions
1
loyalty segmentation
1
sales promotions
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Reprint
Article in journal
2
Language
All
English
Author
All
Mathew, Shawn
Mingione, Michela
Abratt, Russell
2
Gil Saura, Irene
2
Gray, David
2
Johnson, Lester W.
2
Mirzaei, Abas
2
Ababneh, Bashar
1
Abd Ghani, Noor Hasmini
1
Alfaro, Manuel
1
Aljarah, Ahmad
1
Baalbaki, Sally
1
Bang Nguyen Viet
1
Barros-Arrieta, David
1
Bartels, Jos
1
Baumann, Chris
1
Beise-Zee, Rian
1
Beldad, Ardion D.
1
Brunetti, Federico
1
Budeva, Desi
1
Chatzopoulou, Elena
1
Chen, Hsiangting Shatina
1
Chen, Kun
1
Confente, Ilenia
1
Cyr, Dianne J.
1
D'Antone, Simona
1
Dash, Satyabhushan
1
Di Maria, Eleonora
1
Dias, Álvaro Lopes
1
Ekinci, Yuksel
1
Filieri, Raffaele
1
Fine, Monica B.
1
Fuentes-Blasco, María
1
García-Cali, Ernesto
1
Gleason, Kimberly
1
Guzman, Francisco
1
Guzmán, Francisco
1
Haim Hilman Abdullah
1
Hegner, Sabrina
1
Hsiao, Chih-Yi
1
Ibrahim, Blend
1
Iglesias, Oriol
1
more ...
less ...
Published in...
All
Journal for global business advancement : JGBA
Journal of promotion management : innovations in planning and applied research
The journal of brand management : an international journal
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The influence of sport sponsorship on brand equity in South Africa
Maanda, Penelope Maserame
;
Abratt, Russell
;
Mingione, …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
6
,
pp. 812-835
Persistent link: https://www.econbiz.de/10012258108
Saved in:
2
Does loyalty matter? : impact of brand loyalty and sales promotion on brand equity
Joseph, Joshy
;
Sivakumaran, Bharadhwaj
;
Mathew, Shawn
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 524-543
Persistent link: https://www.econbiz.de/10012179140
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->