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~isPartOf:"Journal of African business"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"The international journal of bank marketing : IJBM"
~subject:"Consumer behaviour"
~subject:"Electronic word-of-mouth"
~subject:"Experten"
~subject:"Innovation management"
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Consumer behaviour
Electronic word-of-mouth
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1
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1
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1
Customer satisfaction
1
Einzelhandel
1
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Electronic Banking
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Ghana
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Marketingmanagement
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Harald, Bo
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Hinson, Robert
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Kanniainen, Liisa
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Munzel, Andreas
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Plotkina, Daria
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Tweneboah-Koduah, Ernest Yaw
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Journal of African business
Journal of retailing and consumer services
The international journal of bank marketing : IJBM
Expert journal of marketing
26
ERIM report series research in management
6
Expert journal of business and management
3
Journal of business research : JBR
3
MO
3
International journal of internet marketing and advertising : IJIMA
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of electronic commerce research : JECR
2
Journal of fashion marketing and management
2
Journal of service research : JSR
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Psychology & marketing
2
SFB 649 discussion paper
2
The journal of brand management : an international journal
2
Working paper in economics
2
Cogent business & management
1
DRUID working paper
1
Doctoral thesis / Luleå University of Technology
1
European research on management and business economics
1
Global business and finance review
1
Global journal of business research : GJBR
1
Health marketing quarterly
1
International journal of electronic customer relationship management : IJECRM
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of leisure and tourism marketing : IJLTM
1
International journal of management and network economics : IJMNE
1
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
1
International journal of technology marketing : IJTMkt
1
JIBS dissertation series / Jönköping International Business School
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of cultural economics
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of management information systems : JMIS
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
Journal of nonprofit & public sector marketing
1
Journal of open innovation : technology, market, and complexity
1
Journal of public economics
1
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Delight the experts, but never dissatisfy your customers! : a multi-category study on the effects
of
online review source on intention to buy a new product
Plotkina, Daria
;
Munzel, Andreas
- In:
Journal of retailing and consumer services
29
(
2016
),
pp. 1-11
Persistent link: https://www.econbiz.de/10011442338
Saved in:
2
Political
marketing
strategies in Africa :
expert
opinions
of
recent political elections in Ghana
Hinson, Robert
;
Tweneboah-Koduah, Ernest Yaw
- In:
Journal of African business
11
(
2010
)
2
,
pp. 201-218
Persistent link: https://www.econbiz.de/10008702028
Saved in:
3
Interviews with industry experts
Kanniainen, Liisa
;
Harald, Bo
- In:
The international journal of bank marketing : IJBM
28
(
2010
)
5
,
pp. 323-327
Persistent link: https://www.econbiz.de/10008647643
Saved in:
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