Yang, Keng-Chieh; Hsieh, Tsui-Chuan; Li, Hendrik; Yang, … - In: Journal of Air Transport Management 20 (2012) C, pp. 52-53
This paper uses simple structural equation modelling to investigate relationships between service quality, airline image, customer value and behavioural intentions for passengers to fly on low cost carriers. In particular it focuses on flier’s expectations of the types of services that...