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~isPartOf:"Journal of Asia Pacific business"
~isPartOf:"Journal of general management"
~isPartOf:"Journal of marketing communications"
~isPartOf:"The journal of brand management : an international journal"
~person:"Bang, Nguyen"
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Search: person:"Melewar, T.C."
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Bang, Nguyen
Melewar, T. C.
15
Melewar, T.C.
5
Melewar, T C
3
Bourlakis, Michael
2
Chen, Junsong
2
Chigovanyika, T.
2
Gupta, S.
2
Gupta, Suraksha
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Karaosmanoglu, Elif
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Pickton, D.
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Roslin, Rosmimah Mohd
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Ackfeldt, Anna-Lena
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Bartholmé, Roland H.
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Chen, Cheng-Hao Steve
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Dinnie, Keith
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Han, Sung Ho
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Harrold, John
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Hwang, Yun-yong
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Japutra, Arnold
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Lim, Lynn L K
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Lim, Lynn L. K.
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Mott, Andrea
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Na, Kwang Jin
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Nguyen, Bang
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Journal of Asia Pacific business
Journal of general management
Journal of marketing communications
The journal of brand management : an international journal
International studies of management and organization
5
Qualitative market research : an international journal
4
Journal of business research : JBR
3
The marketing review
3
Journal of strategic marketing
2
Analyzing the cultural diversity of consumers in the global marketplace
1
Asia-Pacific journal of business administration
1
Corporate reputation review : an international journal
1
Ethical and social marketing in Asia : incorporating fairness management
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of global marketing
1
Journal of marketing for higher education
1
Journal of vacation marketing : an international journal
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Marketing intelligence & planning
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Technological forecasting & social change : an international journal
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The Routledge companion to contemporary brand management
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The journal of asset management
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ECONIS (ZBW)
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An investigation of the corporate identity construct in China : managerial evidence from the high technology industry
Bang, Nguyen
;
Melewar, T. C.
;
Japutra, Arnold
;
Han, Sung Ho
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 779-800
Persistent link: https://www.econbiz.de/10011976100
Saved in:
2
The role of corporate identity management in the higher education sector : an exploratory case study
Melewar, T. C.
;
Foroudi, Pantea
;
Dinnie, Keith
;
Bang, Nguyen
- In:
Journal of marketing communications
24
(
2018
)
4
,
pp. 337-359
Persistent link: https://www.econbiz.de/10011880776
Saved in:
3
Five areas to advance branding theory and practice
Melewar, T. C.
;
Bang, Nguyen
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 758-769
Persistent link: https://www.econbiz.de/10010514116
Saved in:
4
The brand likeability effect : can firms make themselves more likeable?
Bang, Nguyen
;
Melewar, T. C.
;
Chen, Junsong
- In:
Journal of general management
38
(
2012/13
)
3
,
pp. 25-50
Persistent link: https://www.econbiz.de/10009781368
Saved in:
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