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~isPartOf:"Journal of Asia Pacific business"
~isPartOf:"Journal of general management"
~isPartOf:"The journal of brand management : an international journal"
~person:"Bang, Nguyen"
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Bang, Nguyen
Melewar, T. C.
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Journal of Asia Pacific business
Journal of general management
The journal of brand management : an international journal
International studies of management and organization
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Qualitative market research : an international journal
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Journal of business research : JBR
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The marketing review
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Analyzing the cultural diversity of consumers in the global marketplace
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Asia-Pacific journal of business administration
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Ethical and social marketing in Asia : incorporating fairness management
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of market research : JMRS ; the journal of the Market Research Society
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Journal of vacation marketing : an international journal
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Five areas to advance branding theory and practice
Melewar, T. C.
;
Bang, Nguyen
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 758-769
Persistent link: https://www.econbiz.de/10010514116
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2
The brand likeability effect : can firms make themselves more likeable?
Bang, Nguyen
;
Melewar, T. C.
;
Chen, Junsong
- In:
Journal of general management
38
(
2012/13
)
3
,
pp. 25-50
Persistent link: https://www.econbiz.de/10009781368
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