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~isPartOf:"Journal of Asian finance, economics and business : JAFEB"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Marke-Kunden-Beziehung"
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Brand loyalty
39
Markentreue
39
Beziehungsmarketing
25
Relationship marketing
25
Consumer behaviour
23
Konsumentenverhalten
23
Brand management
22
Markenführung
22
Brand
16
Brand image
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Markenartikel
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Markenimage
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Kundenzufriedenheit
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Brand Loyalty
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Confidence
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Kaufentscheidung
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Aufsatz in Zeitschrift
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39
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English
39
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Dawes, John
2
Eisend, Martin
2
Aguirre-Rodriguez, Alexandra
1
Ahuvia, Aaron
1
Albert, Noel
1
Ashman, Rachel
1
Astakhova, Marina
1
Bagozzi, Richard P.
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Bartikowski, Boris
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Batra, Rajeev
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Botha, Elsamari
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Brashear-Alejandro, Thomas
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Byun, Kyung-Ah
1
Chang, Shu-Hao
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Coelho, Arnaldo
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1
Cronin, J. J.
1
Dass, Mayukh
1
De Villiers, Rouxelle
1
Desveaud, Kathleen
1
Driesener, Carl
1
Duhan, Dale F.
1
Ekinci, Yuksel
1
Elbedweihy, Alaa M.
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Elsharnouby, Mohamed H.
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Elsharnouby, Tamer H.
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Ewing, Michael
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Ferreira, Caitlin
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Foroudi, Mohammad Mahdi
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Foroudi, Pantea
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Gavard-Perret, Marie-Laure
1
Granot, Elad
1
Greene, Henry
1
Grisaffe, Douglas B.
1
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1
Ha, Yongsoo
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Journal of Asian finance, economics and business : JAFEB
Journal of business research : JBR
Journal of marketing
Journal of retailing and consumer services
27
The journal of product & brand management
25
The journal of brand management : an international journal
22
Asia Pacific journal of marketing and logistics
14
International journal of hospitality management
13
European journal of marketing : EJM
11
International journal of internet marketing and advertising : IJIMA
8
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
8
Marketing letters : a journal of research in marketing
8
The IUP journal of brand management : IJBRM
8
Cogent business & management
7
Journal of promotion management : innovations in planning and applied research
7
Psychology & marketing
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of marketing management : MM
6
Journal of strategic marketing
6
The service industries journal
6
Australasian marketing journal
5
Global business review
5
International journal of contemporary hospitality management
5
Journal of consumer behaviour : an international research review
5
Journal of marketing analytics : JMA
5
Journal of marketing theory and practice
5
Marketing intelligence & planning
5
International journal of Indian culture and business management
4
Journal of fashion marketing and management
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of hospitality marketing & management
4
Journal of international consumer marketing
4
Journal of marketing communications
4
Journal of marketing theory and practice : JMTP
4
Journal of the Academy of Marketing Science
4
Pakistan journal of commerce and social sciences
4
The journal of consumer marketing
4
Business analyst : a refereed journal of Shri Ram College of Commerce
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of consumer studies
3
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
3
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ECONIS (ZBW)
39
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1
The role of services in creating brand loyalty for B2B manufacturers
Raddats, Chris
;
Roper, Stuart
;
Ashman, Rachel
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549097
Saved in:
2
A meta-model of customer brand loyalty and its antecedents
Desveaud, Kathleen
;
Mandler, Timo
;
Eisend, Martin
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014550337
Saved in:
3
The effects of customer engagement and brand trust on brand loyalty : a case study of BPJS healthcare participants in Indonesia
Kholis, Noor
;
Ratnawati, Alifah
- In:
Journal of Asian finance, economics and business : JAFEB
8
(
2021
)
11
,
pp. 317-324
Persistent link: https://www.econbiz.de/10012671052
Saved in:
4
Masstige marketing : a scale development and validity study
Ishaq, Muhammad Ishtiaq
;
Raza, Ali
;
Bartikowski, Boris
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014368192
Saved in:
5
Social media marketing and brand loyalty : the role of brand trust
Puspaningrum, Astrid
- In:
Journal of Asian finance, economics and business : JAFEB
7
(
2020
)
12
,
pp. 951-958
Persistent link: https://www.econbiz.de/10012672190
Saved in:
6
The effect of airline's professional models on brand loyalty : focusing on mediating effect of brand attitude
Oh, Ah-Hyun
;
Park, Hye-Yoon
- In:
Journal of Asian finance, economics and business : JAFEB
7
(
2020
)
5
,
pp. 155-166
Persistent link: https://www.econbiz.de/10012667655
Saved in:
7
The impact of brand communities on public and private brand loyalty : a field study in professional sports
Mills, Mark
;
Oghazi, Pejvak
;
Hultman, Magnus
; …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1077-1086
Persistent link: https://www.econbiz.de/10013185078
Saved in:
8
How deep is your love? : the brand love-loyalty matrix in consumer-brand relationships
Robertson, Jeandri
;
Botha, Elsamari
;
Ferreira, Caitlin
; …
- In:
Journal of business research : JBR
149
(
2022
),
pp. 651-662
Persistent link: https://www.econbiz.de/10013325669
Saved in:
9
Understanding customer engagement and social media activities in tourism : a latent profile analysis and cross-validation
So, Kevin Kam Fung
;
Wei, Wei
;
Martin, Drew
- In:
Journal of business research : JBR
129
(
2021
),
pp. 474-483
Persistent link: https://www.econbiz.de/10012509683
Saved in:
10
Turning social endorsement into brand passion
Wang, Tien
;
Trung Dam-Huy Thai
;
Pham Thi Minh Ly
;
Tran …
- In:
Journal of business research : JBR
126
(
2021
),
pp. 429-439
Persistent link: https://www.econbiz.de/10012494278
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