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~isPartOf:"Journal of Asian finance, economics and business : JAFEB"
~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Journal of marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Marke-Kunden-Beziehung"
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Beziehungsmarketing
9
Brand loyalty
9
Brand management
9
Markenführung
9
Markentreue
9
Relationship marketing
9
Consumer behaviour
8
Konsumentenverhalten
8
Brand
6
Markenartikel
6
Brand Loyalty
4
Brand image
4
Markenimage
4
Internet marketing
3
Online-Marketing
3
Social Web
3
Social web
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Brand Trust
2
Brand attitude
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Confidence
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Customer integration
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2
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Fashion
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Kundenintegration
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Kundenzufriedenheit
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Luxury goods
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Vertrauen
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Advertising
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Advertising effects
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BPJS Healthcare
1
Brand architecture
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Brand prestige
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Brand tribalism
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Brand user imagery congruence
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Aufsatz in Zeitschrift
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9
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Ahuvia, Aaron
1
Arroyo-Cañada, Francisco-Javier
1
Bagozzi, Richard P.
1
Batra, Rajeev
1
Esmaeilpour, Fariba
1
Ha, Yongsoo
1
Kholis, Noor
1
Molina-Prados, Aida
1
Muñoz-Leiva, Francisco
1
Oh, Ah-Hyun
1
Park, Hye-Yoon
1
Parsons, Andrew Grant
1
Prados-Peña, M. Belén
1
Puspaningrum, Astrid
1
Ratnawati, Alifah
1
Sanchez Torres, Javier A.
1
So, Jing Theng
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Yap, Sheau-fen
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Journal of Asian finance, economics and business : JAFEB
Journal of fashion marketing and management
Journal of marketing
Journal of business research : JBR
34
Journal of retailing and consumer services
27
The journal of product & brand management
25
The journal of brand management : an international journal
22
Asia Pacific journal of marketing and logistics
14
International journal of hospitality management
13
European journal of marketing : EJM
11
International journal of internet marketing and advertising : IJIMA
8
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
8
Marketing letters : a journal of research in marketing
8
The IUP journal of brand management : IJBRM
8
Cogent business & management
7
Journal of promotion management : innovations in planning and applied research
7
Psychology & marketing
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of marketing management : MM
6
Journal of strategic marketing
6
The service industries journal
6
Australasian marketing journal
5
Global business review
5
International journal of contemporary hospitality management
5
Journal of consumer behaviour : an international research review
5
Journal of marketing analytics : JMA
5
Journal of marketing theory and practice
5
Marketing intelligence & planning
5
International journal of Indian culture and business management
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of hospitality marketing & management
4
Journal of international consumer marketing
4
Journal of marketing communications
4
Journal of marketing theory and practice : JMTP
4
Journal of the Academy of Marketing Science
4
Pakistan journal of commerce and social sciences
4
The journal of consumer marketing
4
Business analyst : a refereed journal of Shri Ram College of Commerce
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of consumer studies
3
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
3
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ECONIS (ZBW)
9
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date (oldest first)
1
The effects of customer engagement and brand trust on brand loyalty : a case study of BPJS healthcare participants in Indonesia
Kholis, Noor
;
Ratnawati, Alifah
- In:
Journal of Asian finance, economics and business : JAFEB
8
(
2021
)
11
,
pp. 317-324
Persistent link: https://www.econbiz.de/10012671052
Saved in:
2
Social media marketing and brand loyalty : the role of brand trust
Puspaningrum, Astrid
- In:
Journal of Asian finance, economics and business : JAFEB
7
(
2020
)
12
,
pp. 951-958
Persistent link: https://www.econbiz.de/10012672190
Saved in:
3
The effect of airline's professional models on brand loyalty : focusing on mediating effect of brand attitude
Oh, Ah-Hyun
;
Park, Hye-Yoon
- In:
Journal of Asian finance, economics and business : JAFEB
7
(
2020
)
5
,
pp. 155-166
Persistent link: https://www.econbiz.de/10012667655
Saved in:
4
The role of customer brand engagement in the use of Instagram as a "shop window" for fashion-industry social commerce
Molina-Prados, Aida
;
Muñoz-Leiva, Francisco
; …
- In:
Journal of fashion marketing and management
26
(
2022
)
3
,
pp. 495-515
Persistent link: https://www.econbiz.de/10013384541
Saved in:
5
Online brand community and its outcomes
Ha, Yongsoo
- In:
Journal of Asian finance, economics and business : JAFEB
5
(
2018
)
4
,
pp. 107-116
Persistent link: https://www.econbiz.de/10011963931
Saved in:
6
Building brand loyalty in e-commerce of fashion lingerie
Sanchez Torres, Javier A.
;
Arroyo-Cañada, Francisco-Javier
- In:
Journal of fashion marketing and management
21
(
2017
)
1
,
pp. 103-114
Persistent link: https://www.econbiz.de/10011703068
Saved in:
7
The role of functional and symbolic brand associations on brand loyalty : a study on luxury brands
Esmaeilpour, Fariba
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 467-484
Persistent link: https://www.econbiz.de/10011502910
Saved in:
8
Corporate branding, emotional attachment and brand loyalty : the case of luxury fashion branding
So, Jing Theng
;
Parsons, Andrew Grant
;
Yap, Sheau-fen
- In:
Journal of fashion marketing and management
17
(
2013
)
4
,
pp. 403-423
Persistent link: https://www.econbiz.de/10010198004
Saved in:
9
Brand love
Batra, Rajeev
;
Ahuvia, Aaron
;
Bagozzi, Richard P.
- In:
Journal of marketing
76
(
2012
)
2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10009737494
Saved in:
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