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~isPartOf:"Journal of Asian finance, economics and business : JAFEB"
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Beziehungsmarketing
4
Brand Loyalty
4
Brand loyalty
4
Brand management
4
Consumer behaviour
4
Konsumentenverhalten
4
Markenführung
4
Markentreue
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Relationship marketing
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Brand
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Brand image
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Markenartikel
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Markenimage
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Brand Trust
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Confidence
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Customer retention
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Internet marketing
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Online-Marketing
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Social web
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Vertrauen
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Advertising
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Advertising effects
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BPJS Healthcare
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Brand attitude
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Community Loyalty
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Community Markers
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Customer Engagement
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Customer integration
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Customer satisfaction
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Gesundheitswesen
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Health care system
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Indonesia
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Indonesien
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Kundenintegration
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Online Brand Community
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Ha, Yongsoo
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Kholis, Noor
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Oh, Ah-Hyun
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Park, Hye-Yoon
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Puspaningrum, Astrid
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Ratnawati, Alifah
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Journal of Asian finance, economics and business : JAFEB
Journal of business research : JBR
37
The journal of product & brand management
29
Journal of retailing and consumer services
28
The journal of brand management : an international journal
23
Asia Pacific journal of marketing and logistics
14
International journal of hospitality management
14
European journal of marketing : EJM
11
International journal of internet marketing and advertising : IJIMA
8
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
8
Marketing letters : a journal of research in marketing
8
The IUP journal of brand management : IJBRM
8
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
7
Cogent business & management
7
Customer engagement : contemporary issues and challenges
7
Journal of promotion management : innovations in planning and applied research
7
Psychology & marketing
7
SpringerLink / Bücher
7
International journal of contemporary hospitality management
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of marketing management : MM
6
Journal of strategic marketing
6
Research
6
The service industries journal
6
Australasian marketing journal
5
Global business review
5
Journal of consumer behaviour : an international research review
5
Journal of marketing analytics : JMA
5
Journal of marketing theory and practice
5
Marketing intelligence & planning
5
Exploring the rise of fandom in contemporary consumer culture
4
Innovatives Markenmanagement
4
International journal of Indian culture and business management
4
International journal of consumer studies
4
Journal of fashion marketing and management
4
Journal of global marketing
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of hospitality marketing & management
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of international consumer marketing
4
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ECONIS (ZBW)
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The effects of customer engagement and brand trust on brand loyalty : a case study of BPJS healthcare participants in Indonesia
Kholis, Noor
;
Ratnawati, Alifah
- In:
Journal of Asian finance, economics and business : JAFEB
8
(
2021
)
11
,
pp. 317-324
Persistent link: https://www.econbiz.de/10012671052
Saved in:
2
Social media marketing and brand loyalty : the role of brand trust
Puspaningrum, Astrid
- In:
Journal of Asian finance, economics and business : JAFEB
7
(
2020
)
12
,
pp. 951-958
Persistent link: https://www.econbiz.de/10012672190
Saved in:
3
The effect of airline's professional models on brand loyalty : focusing on mediating effect of brand attitude
Oh, Ah-Hyun
;
Park, Hye-Yoon
- In:
Journal of Asian finance, economics and business : JAFEB
7
(
2020
)
5
,
pp. 155-166
Persistent link: https://www.econbiz.de/10012667655
Saved in:
4
Online brand community and its outcomes
Ha, Yongsoo
- In:
Journal of Asian finance, economics and business : JAFEB
5
(
2018
)
4
,
pp. 107-116
Persistent link: https://www.econbiz.de/10011963931
Saved in:
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