Yang, Qian; Liu, Yi; Li, Yuan - In: Journal of Business & Industrial Marketing 34 (2019) 2, pp. 505-517
Purpose: This paper aims to investigate how a Chinese firm’s strategic orientation impact its knowledge acquisition … orientations), governance mechanism (contract and trust controls), and its knowledge acquisition together. Then, this research … mechanisms for Chinese firms’ knowledge acquisition. In comparison, for market-oriented alliance firms, both contract and trust …