Brashear-Alejandro, Tom; Barksdale, Hiram; Bellenger, … - In: Journal of Business & Industrial Marketing 34 (2019) 2, pp. 303-316
Purpose: This paper aims to examine a longitudinal study of mentoring functions and their effect on salesperson attitudes and intentions. Design/methodology/approach: The research is based on a multi-year study of salespeople beginning when the salesperson entered the industry being examined....