Açikgöz, Atif; Latham, Gary P.; Acikgoz, Fulya - In: Journal of Business & Industrial Marketing 36 (2020) 2, pp. 256-268
Purpose: The purpose of this study is to reveal the mediating role of scenario planning between reflection and task performance in new product development (NPD) teams. Design/methodology/approach: A cross-sectional research design was used to collect data from 78 NPD teams and 194 employees....