Gretzinger, Susanne; Ulrich, Anna Marie Dyhr; … - In: Journal of Business & Industrial Marketing 36 (2020) 11, pp. 2074-2085
Purpose: This paper aims to discuss business incubation to enter foreign markets in Brazil, Russia, India and China (BRIC) countries through the lens of an “international business incubator” (IBI). International market expansion offers huge opportunities for companies to increase their...