Navarro-García, Antonio; Peris-Oritz, Marta; … - In: Journal of Business & Industrial Marketing 31 (2016) 3, pp. 365-380
Purpose This paper has two objectives in the area of industrialised small- and medium-sized industrial company (SME) export activity. First, it responds to the gap in the literature on the role of market intelligence in the interrelations between perceived psychic distance, marketing mix...