Liu, Yi; Li, Xue; Dong, Maggie Chuoyan - In: Journal of Business & Industrial Marketing 34 (2019) 7, pp. 1592-1605
Purpose: The purpose of this study is to investigate how does key accounts managers’ (KAMs’) customer orientation affect customers’ repurchase intention and how do tie strength and structural holes in KAMs’ client networks moderate these linkages. Design/methodology/approach: Paired...