Jiménez, Nadia; San-Martin, Sonia - In: Journal of Business & Industrial Marketing 31 (2016) 3, pp. 349-364
-faceted phenomenon of COO on a developing market. It also tests the moderator role of ethnocentrism, which is the objective of … reputation of COO vary depending on the level of consumers’ ethnocentrism. Research limitations/implications Firms seeking to …