Leonidou, Leonidas; Kvasova, Olga; Leonidou, Constantinos; … - In: Journal of Business Ethics 112 (2013) 3, pp. 397-415
unethicality of business practices of firms and how these affect their response behavior, in terms of trust, satisfaction, and … reduces consumer satisfaction, which ultimately has negative effects on customer loyalty. It was also revealed that, although …