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~isPartOf:"Journal of Business Ethics"
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brand loyalty
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Journal of Business Ethics
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Electronic word of mouth as a promotional technique : new insights from social media
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A Cross-National Investigation on How Ethical Consumers Build Loyalty Toward Fair Trade Brands
Kim, Gwang-Suk
;
Lee, Grace
;
Park, Kiwan
- In:
Journal of Business Ethics
96
(
2010
)
4
,
pp. 589-611
Persistent link: https://www.econbiz.de/10008776668
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