Ferguson, Jodie; Ellen, Pam; Bearden, William - In: Journal of Business Ethics 121 (2014) 2, pp. 217-231
The present research isolates the fairness assessment of the process used by the retailer to set a price, as well as … the distributive fairness of the price compared to the price that others are offered, and examines the combined effect of … procedural fairness and distributive fairness on overall price fairness. Two experimental studies examine procedural and …