Biegler, Paul - In: Journal of Business Ethics 123 (2014) 1, pp. 145-155
Advertisements for pharmaceuticals may promote placebo responses by generating an expectation of therapeutic success … show placebo responses to emanate from beliefs rendered unjustified by the influence of a conditioning process. I argue … autonomy that outweigh any prudential gains attending a placebo response. I conclude that its placebogenic potential ought not …