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~isPartOf:"Journal of Business Research"
~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~isPartOf:"The journal of brand management : an international journal"
~person:"Burghausen, Mario"
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Burghausen, Mario
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Journal of Business Research
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
The journal of brand management : an international journal
Corporate communications : an international journal
1
European journal of marketing : EJM
1
Foundations of corporate heritage
1
Journal of business research : JBR
1
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All
ECONIS (ZBW)
5
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1
Heritage branding orientation : the case of Ach. Brito and the dynamics between corporate and product heritage brands
Santos, Fernado Pinto
;
Burghausen, Mario
;
Balmer, John M. T.
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 67-88
Persistent link: https://www.econbiz.de/10011482881
Saved in:
2
The presence of the omni-temporal : theoretical foundations of (corporate) brand heritage design
Burghausen, Mario
- In:
The journal of brand management : an international journal
30
(
2023
)
2
,
pp. 129-143
Persistent link: https://www.econbiz.de/10014251427
Saved in:
3
Brand management and sustainability : exploring potential for the transformative power of brands
Golob, Urša
;
Burghausen, Mario
;
Kernstock, Joachim
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
6
,
pp. 513-519
Persistent link: https://www.econbiz.de/10013463713
Saved in:
4
Special issue: brand management and sustainability
Golob, Urša
(
ed.
);
Burghausen, Mario
(
ed.
); …
-
2022
Persistent link: https://www.econbiz.de/10013463730
Saved in:
5
Explicating corporate heritage, corporate heritage brands and organisational heritage
Balmer, John M. T.
;
Burghausen, Mario
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 364-384
Persistent link: https://www.econbiz.de/10011350116
Saved in:
6
Corporate heritage identity management and the multi-modal implementation of a corporate heritage identity
Burghausen, Mario
;
Balmer, John M.T.
- In:
Journal of Business Research
67
(
2014
)
11
,
pp. 2311-2323
insight into the salience and strategic relevance of corporate heritage identity as a resource for corporate
marketing
. The …
Persistent link: https://www.econbiz.de/10011050010
Saved in:
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