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~isPartOf:"Journal of Business Research"
~person:"Ahlert, Dieter"
~person:"Ko, Eunju"
~subject:"Brand management"
~subject:"Konsumentenverhalten"
~subject:"Marketingmanagement"
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Brand management
Konsumentenverhalten
Marketingmanagement
Brand
1
Consumer behavior
1
Counterfeiting
1
Fashion
1
Luxury
1
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Ahlert, Dieter
Ko, Eunju
de Chernatony, Leslie
2
Asmussen, Bjoern
1
Buil, Isabel
1
Christodoulides, George
1
Cottam, Susan
1
Cui, Annie Peng
1
Eisingerich, Andreas B.
1
Farquhar, Jillian
1
Griffith, David A.
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Gustafsson, Anders
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Hu, Michael Y.
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Högström, Claes
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Kim, Kyeongheui
1
Lages, Carmen
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Megehee, Carol M.
1
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1
Occhiocupo, Nicoletta
1
Park, C. Whan
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Park, Jongwon
1
Pol, Gratiana
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Simões, Cláudia
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Tronvoll, Bård
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Journal of Business Research
Journal of business research : JBR
11
IMADI.net-Projektbericht
10
International journal of advertising : the review of marketing communications
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
SpringerLink / Bücher
3
Asia Pacific journal of marketing and logistics
2
Distribution & Handel
2
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
2
Exzellenz in Markenmanagement und Vertrieb : Grundlagen und Erfahrungen
2
Forum Vertriebs- und Handelsmanagement
2
International journal of advertising : the quarterly review of marketing communications
2
Applied Marketing Science / Angewandte Marketingforschung
1
Applied Marketing Science /Angewandte Marketingforschung
1
Dienstleistungsmarken : Forum Dienstleistungsmanagement
1
Edition Lebensmittel Zeitung
1
European management journal
1
Gabler Edition Wissenschaft
1
Gabler Edition Wissenschaft / Angewandte Marketingforschung / Applied Marketing Science
1
Gabler Edition Wissenschaft / Applied Marketing Science
1
Handbuch Franchising und Cooperation : das Management kooperativer Unternehmensnetzwerke
1
Handelsmarken : Zukunftsperspektiven der Handelsmarkenpolitik
1
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
1
International journal of retail & distribution management
1
Internationalisierung von Dienstleistungen : Forum Dienstleistungsmanagement
1
Jahrbuch Handelsmanagement
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Marketing-Management und Unternehmensführung : Festschrift für Professor Dr. Richard Köhler zum 65. Geburtstag
1
Münsteraner Schriften zur Distributions- und Handelsforschung
1
Neue Ansätze in Markenforschung und Markenführung
1
Springer eBook Collection / Business and Economics
1
Studie / Internationales Centrum für Franchising und Cooperation
1
Tourism sensemaking : strategies to give meaning to experience
1
Transolve - Projektbericht
1
Vertikales Marketing und Markenführung im Zeichen von Category-Management
1
Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
1
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Fashion marketing of luxury brands: Recent research issues and contributions
Ko, Eunju
;
Megehee, Carol M.
- In:
Journal of Business Research
65
(
2012
)
10
,
pp. 1395-1398
—luxury status/values, luxury consumer behavior, luxury
brand
management
, and luxury brand counterfeiting—even though many of the …
Persistent link: https://www.econbiz.de/10011050074
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