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~isPartOf:"Journal of Business Research"
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Lehmann, Donald R.
7
Moore, William L.
2
Winer, Russell S.
2
Farley, John U.
1
Gruber, Robert
1
Harlam, Bari A.
1
Hulbert, James M.
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Krishna, Aradhna
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Journal of Business Research
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Journal of marketing
17
Journal of Consumer Research
14
Journal of marketing research : JMR
13
Journal of consumer research : JCR ; an interdisciplinary bimonthly
12
Marketing letters : a journal of research in marketing
11
Journal of the Academy of Marketing Science
10
MSI reports : working paper series
9
Marketing Science
8
Report / Marketing Science Institute
8
Journal of business research : JBR
7
Journal of retailing
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Journal of macromarketing : examining the interactions among markets, marketing, and society
5
Journal of international marketing
4
Management Science
4
Journal of advertising research
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Marketing management : a quarterly business management publication of the American Marketing Association
3
McGraw-Hill/Irwin series in marketing
3
Journal of business administration : publication of the Faculty of Commerce and Business Administration, University of British Columbia
2
Journal of marketing research
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Report / Marketing Science Institute / Marketing Science Institute
2
Research and the development of pedagogical materials : working papers
2
Tuck School of Business working paper / Tuck School of Business at Dartmouth
2
AMS review : official publication of the Academy of Marketing Science
1
Brand management ; Vol. 2
1
Columbia Business School Research Paper
1
Combined proceedings (Spring Conference + Fall Conference)
1
Control of 'error' in market research data
1
European journal of marketing : EJM
1
GfK Marketing Intelligence Review
1
Handbook of marketing decision models
1
Handbook of research on customer equity in marketing
1
Handbook of research on marketing and corporate social responsibility
1
Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Industrial Administration, Purdue University, Paper
1
International marketing review
1
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1
Finding important findings
Lehmann, Donald R.
- In:
Journal of Business Research
56
(
2003
)
1
,
pp. 89-90
Persistent link: https://www.econbiz.de/10005465855
Saved in:
2
Impact of bundle type, price framing and familiarity on purchase intention for the bundle
Harlam, Bari A.
;
Krishna, Aradhna
;
Lehmann, Donald R.
; …
- In:
Journal of Business Research
33
(
1995
)
1
,
pp. 57-66
Persistent link: https://www.econbiz.de/10005473607
Saved in:
3
A combined simply scalable and tree-based preference model
Lehmann, Donald R.
;
Moore, William L.
- In:
Journal of Business Research
22
(
1991
)
4
,
pp. 311-326
Persistent link: https://www.econbiz.de/10005474154
Saved in:
4
Stability of membership in market segments identified with a disaggregate consumption model
Farley, John U.
;
Winer, Russell S.
;
Lehmann, Donald R.
- In:
Journal of Business Research
15
(
1987
)
4
,
pp. 313-328
Persistent link: https://www.econbiz.de/10005477411
Saved in:
5
Hierarchical representations of market structures and choice processes through preference trees
Moore, William L.
;
Lehmann, Donald R.
;
Pessemier, Edgar A.
- In:
Journal of Business Research
14
(
1986
)
5
,
pp. 371-386
Persistent link: https://www.econbiz.de/10005477453
Saved in:
6
Objective and strategy determination: Some empirical results
Hulbert, James M.
;
Lehmann, Donald R.
;
Winer, Russell S.
- In:
Journal of Business Research
11
(
1983
)
4
,
pp. 427-438
Persistent link: https://www.econbiz.de/10005473938
Saved in:
7
Exponents of multiattribute models
Lehmann, Donald R.
;
Gruber, Robert
- In:
Journal of Business Research
8
(
1980
)
3
,
pp. 361-370
Persistent link: https://www.econbiz.de/10005465493
Saved in:
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