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Journal of Business Research
Handbook of relationship marketing
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Does Relationship Marketing Pay? An Empirical Investigation of Relationship Marketing Practices in Hospitals
Naidu, G. M.
;
Parvatiyar, Atul
;
Sheth, Jagdish N.
; …
- In:
Journal of Business Research
46
(
1999
)
3
,
pp. 207-218
Persistent link: https://www.econbiz.de/10005473829
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