Cappellini, Benedetta; Yen, Dorothy Ai-wan - In: Journal of Business Research 66 (2013) 8, pp. 968-974
This paper investigates the acculturation process of a group of Chinese students living in the UK. It emerges from a longitudinal study looking at how participants' social ties affect their food consumption. Drafting from an interpretive study using focus groups discussions, it shows that...