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Clothing consumption in two recent EU Member States: A cross-cultural study
Millan, Elena
;
De Pelsmacker, Patrick
;
Wright, Len Tiu
- In:
Journal of Business Research
66
(
2013
)
8
,
pp. 975-982
. The study advances research in marketing by investigating clothing value-expressive
symbolism
and consumption in the two …
Persistent link: https://www.econbiz.de/10010869613
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