Hernandez, José Mauro C.; Han, Xiaoqi; Kardes, Frank R. - In: Journal of Business Research 67 (2014) 5, pp. 874-881
Four experiments demonstrated that as the perceived diagnosticity of the presented information increases, sensitivity … diagnosticity of the presented attribute information. When a well-known brand name was paired with the attribute information …, novices were insensitive to missing information regardless of the diagnosticity of the presented attribute information …