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Designing experiences strategically
Alcántara, Enrique
;
Artacho, Miguel A.
;
Martínez, …
- In:
Journal of Business Research
67
(
2014
)
6
,
pp. 1074-1080
experience. The paper focuses on experiences related to
environmental
design
. In that setting, the procedure led to the …
Persistent link: https://www.econbiz.de/10011050105
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