Shin, Geon-Cheol; Ma, Yaokun - In: Journal of Chinese Economic and Business Studies 6 (2008) 3, pp. 321-334
Trust is important in that it facilitates relational exchanges by permitting partners to transcend short-run inequities or risks to concentrate on long-term profits or gains. This study investigates what factors affect the trust between distribution-channel members, principally those between...