GIBLER, KAREN M.; TYVIMAA, TANJA - In: Journal of Consumer Affairs 48 (2014) 2, pp. 351-379
type="main" xml:id="joca12037-abs-0001" <title type="main">Abstract</title> This article examines whether cluster analysis can be used to identify groups of Finnish residents with similar housing preferences. Because homebuilders in Finland have been providing relatively homogeneous products to an increasingly diverse...