Ingendahl, Moritz; Hummel, Dennis; Maedche, Alexander; … - In: Journal of Consumer Behaviour 20 (2021) 2, pp. 324-336
In the last decade, there has been a growing research focus on the subtle modifications of choice architecture that have strong effects on consumer behavior and are subsumed under the term nudging. There is still little research, however, on how different nudges influence individuals with...