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Parallel mediation effect of consumption values and the moderation effect of innovativeness, in predicting the influence of identity on green purchasing behavior
Mutum, Dilip S.
;
Ghazali, Ezlika M.
;
Wei‐Pin, Woon
- In:
Journal of Consumer Behaviour
20
(
2020
)
3
,
pp. 827-844
Persistent link: https://www.econbiz.de/10012406608
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