Ertz, Myriam; Durif, Fabien; Lecompte, Agnès; Boivin, … - In: Journal of Consumer Marketing 35 (2018) 4, pp. 392-402
Purpose: The purpose of this study is to investigate the extent to which collaborative consumption (CC) enthusiasts are significantly more likely to engage into specific forms of socially responsible consumption (SRC), in contrast to regular consumers. Design/methodology/approach: The authors...